The tasks killing your productivity can be automated. The inefficiencies hiding in your operations can be fixed. The hard part isn't the technology, it's identifying and solving the right problems. That's exactly what I do.
I've spent 10 years working across luxury hotels, international airline catering, and independent F&B. Today I run L'Apéro Bar in Berlin, and I consult independently for hospitality businesses ready to operate smarter.
MBA & Bachelor, École de Savignac (top French hospitality school). Best International Experience Award.
View my LinkedIn profile
Trained at Accor, the world's leading hospitality group, across MGallery properties in Vietnam and Versailles, and formed at École de Savignac, France's top hospitality school. I built my expertise in international service standards, luxury guest experience, and operational excellence. Skills I now apply to help independent businesses improving their operations and margins.
Managed multi-site airline catering operations across Europe (Berlin, Frankfurt, Dubrovnik, Amsterdam) for one of the world's largest catering companies. I bring deep expertise in P&L management, cost control, supply chain optimisation, and team coordination at scale.
I founded and run my own French restaurant and wine bar in Berlin. I deal with the same daily challenges my clients face, staffing, costs, suppliers, customer experience, which means I understand the reality on the ground, not just the theory.
I don't just talk about AI, I run my business on it. Every day, the systems I built myself handle orders, scheduling, marketing, events and reporting at L'Apéro Bar Berlin, so my team can focus on what really matters: the guests. Here's a glimpse of what runs behind the scenes. I'll walk you through any of these on our call.
One single file to check every stock level, place orders with my suppliers, and manage inventory at a glance. No more spreadsheets scattered everywhere or paying for an inventory app I barely use.
A simple app to schedule the team and track personnel costs by the week and by the month. Easy enough to use day-to-day, no learning curve, no expensive HR software needed.
Instagram posts, stories and newsletters drafted from menu changes, upcoming events and recent reviews. I review, approve, schedule.
Private event inquiries are read, qualified and answered in three languages. Contracts and deposit links are generated automatically; I handle the human part.
I take my POS reports and build the analyses I actually need: top performers, slow services, real margins, busiest covers. Custom programs answering my questions, not generic SaaS dashboards.
Daily covers, revenue, costs and alerts in one single view. Hosted on my own infrastructure, no SaaS subscription.
These are systems I built for L'Apéro, then refined for clients. Want to see them live and figure out what would fit your operation?
Book a free discovery callA focused 2–3 hour diagnostic to identify the top 5 areas where AI can immediately save you time and money: reservations, guest communication, menus, team scheduling, purchasing. You get clarity on what to do first.
Deliverable: Written report + prioritised action planOver 4 to 6 weeks, I set up the right tools with you and your team. Automations, custom prompts, hands-on training. At the end, you have a working system and measurable results, not a slide deck.
Deliverable: Tool setup + automations + team trainingI stay on as your long-term AI partner. Monthly check-ins, new opportunities, adjustments as your business evolves. This is where the real, lasting impact is built, and where we build a durable working relationship.
Deliverable: Ongoing support + monthly review + new optimisationsBook a free 30-minute discovery call. No commitment, no pitch deck, just an honest conversation about your business.
Book a call →Or reach out directly: samuel@aperoberlin.com